Marketing Consultant

Posted 3 weeks ago

Our rapidly expanding software development agency needs a creative and innovative Marketing Consultant for a 3 month Brand Awareness and Growth project. We’re interested in expanding our marketing plan into both online, offline television, and radio initiatives., and we need someone who has extensive experience with various marketing channels. The ideal candidate will understand the software and mobile app development industry and know how to set our agency and brands apart from extensive competition.

Responsibilities include:

  • Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives
  • Design and improve upon marketing campaigns for each aspect of our company and upcoming launches
  • Create and propagate an enthusiastic brand message that will resonate with our target demographic
  • Follow up with sponsors and influencers, social media strategies and other components of the marketing plan
  • Collaborate with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
  • Creating editorial and content creation calendars for various media platforms and outlets
  • Assisting with the design, negotiation and placement of billboards, traditional media ads and email blasts
  • Producing a style guide that best captures the company or client’s voice and mission (launch specific)
  • Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
  • Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
  • Reviewing the progress and success of a campaign, making adjustments or pitching ideas for a new campaign as necessary
  • Crafting a marketing strategy. This could be an overall marketing strategy, or a specific strategy, etc. You can also hire someone to implement these strategies.

Qualifications and Skills:

  • Bachelor’s Degree in Marketing required (MBA preferred)
  • 10+ years experience in marketing and/or advertising
  • Strong leadership and project development skills
  • Effective writing, speaking, presenting and active listening skills
  • Good interpersonal skills, including the ability to collaborate with management, team members

Nice to Haves:

  • Master’s degree a plus
  • Proven experience as a media buyer
  • Willingness and ability to travel
  • Established press and media contacts

Job Features

Job CategoryMarketing

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